Nestle AR

We were asked to do a research and ways of how AR can help Nestle. So here we go.

I know Nestle is holding a lot of brands; the brands are products ranging from infant food to ice cream, breakfast drinks(dairy based and non-dairy based) to coffee, performance food to cereals and such.

Since the product varies, their demographic is very wide, which includes infants to adults. Since it's like that, I thought of ideas which are relevant for everyone.

First is the cubes which I posted on the 6th March. The cubes are actually toys, which could be played digitally and physically. However Christine thought it is more suitable for kids rather than infants which I suggested.

Next up, the cereal box. The cereal box have almost no function other than containing the pack of cereals and displaying nutrition information, so I thought the box could be a little funnier than it seems. Maybe a markers could be printed on the box and kids will see something funny inside the box with the help of the proper hardware and software. Christine added on, to put an AR game at the back of the box.

Then I thought about the Milo T-shirts which is given out during sports events. We could print a marker on the shirt, and with some tech equipment and voila! The wearer transforms into a big hulk that represents strength and power. The big hulk could be replaced with other things which is relevant to Milo's marketing strategy. This idea could also be applied to Milo trucks, or even Nestle's catering service trucks.

The last idea from me is to place the markers on the LRT ad boards. Usually people will sit in the LRT and wait for the train to arrive at their destination. While waiting they could 'drink coffee like a boss'. It's actually an animation that triggers when the marker is in view of the tech equipment, and the character in the animation will serve the viewer coffee and make them feel like a boss.

Yup, that's all from me. Hope you find this report helpful.